Чи вбиває ШІ стокову фотоіндустрію: аналітика Stockperformer 2023

Чи вбиває штучний інтелект стокову індустрію?

Дуже цікава аналітика від сервісу Stockperformer, який надає детальну інформацію по стоковим портфоліо автора.

Хто займається стоками - почитайте статтю для загального розуміння ситуації.

Спойлер. Якщо коротко, то .. НІ в даний момент. Поки що. Але це не точно, бо іллюстратори під питанням вже зараз.

Я зробив собі нотатки найбільш важливих моментів. Сорян, не перекладав. Думаю вам ок і так)

Отож:

🔹There is no large or visible “AI effect” on stocks at the moment.

🔹Although text-to-image tools are available to everyone now, many buyers still appear to resort to stock agencies to get the images they need. This is not surprising because prompt engineering is a skill just like photography is and for many buyers, it is easier to buy AI-generated images off-the-shelf rather than to create them themselves.

🔹STR “sell-through rate”. This is the percentage of files that have had at least one sale. The STR for all non-AI images is the same, 13%, for AI-generated images is somewhat lower, at 9%. So at this point, more AI-generated images don’t sell on average.

🔹RPI/m, which is short for “revenue per image per month”. Adobe Stock’s RPI/m for any file is 3.75 cents. Compare that to AI-generated images at Adobe Stock, for which the RPI/m is 17 cents. Each AI sale earns more money than other files. The RPD, short for “revenue per download”, confirms this: Overall it is $1.22 for Adobe Stock vs. $1.94 for AI-generated images on Adobe Stock.

🔹It may be good advice for every stock photographer to at least keep a close eye on what is possible with Midjourney and similar tools. Even if you don’t intend to upload AI images yourself, you will have to figure out what AI cannot do yet and focus on those themes.

🔹Video is currently largely unaffected by AI as the quality of text-to-video tools is still lacking.

🔹Illustrators may be experiencing a more difficult time already.

🔹We expect that a year from now, things will look very different from today. It’s still early days.